10 Major SEO Mistakes To Avoid
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Search engine optimization, as you know, is the lifeblood of an online business today. You have no choice, but to understand the strategy and implement it. This is the most effective way to increase traffic. You also have to move fast to stay abreast with the latest developments in the field. Besides, SEO is the most effective way to increase traffic to your website. But during this rat-race, businesses make certain serious mistakes. These just destroy their efforts and lower their search engine ranking rather than improving it. According to experts, following are the common SEO mistakes to avoid.
1. You Don’t Like Keyword Research Tools
Content marketers in general don’t like keyword research tools. They feel that using them is like cheating the search engine. In fact, truth is just the opposite. A keyword research tool tells you what users search online in your niche. Optimize your content accordingly will not only add value, but also help search engines. Both will understand what you are up to at a glance. And they will reward you with more sales.
2. Your Web Pages Don’t have Enough Content
This is an SEO mistake large organizations commit. They just create a large websites. And most of their pages don’t have anything much to offer. Make sure that every page on your website has more than what the website already features as the elements of its design. Add good content and make them people-friendly. If not, Google will lower your rank. It doesn’t like thin pages.
3. You Don’t Promote Your Content
This too is one among the SEO mistakes businesses often commit. People generally believe that promoting their own content is a shameful thing. It is, in fact, a great thing. You have published great content and you want others to read them. And no one is going to come to you requesting permission to read them. For that, you need a huge following on Facebook and a large email subscriber base. Write informational content and post them Facebook at regular intervals. Publish their summaries at regular intervals on Linkedin. Don’t forget to link them to the actual posts on Facebook. Link your older posts with related newer ones. You should make use of as many social networking platforms as possible.
4. You Ignore Broken Links
Broken links create much havoc in your search engine ranking than you can ever imagine. They tell Google that there exists no resource on a particular webpage. The search giant hates to find it when indexing your website because it wastes its precious time. The matter gets worse if there are backlinks that point to this broken page. Deleting them too is not an issue. That will end up messing the entire structure. The only way out is to fix those errors. Make sure that every page on your website has something informational both for the user and for the search engine giant.
5. You Disregard Your “Google My Business Listing”
Google, nowadays, is going local. And if you want to rank high on it, you have to point out your location. This holds true if yours is a small business operating in a specific area.
6. You Ignore Social Media
The user-base of social media is always on the rise. And ignoring them is a major SEO mistake that will cost you your website’s rank on Google. Research online on the type of social media platforms your target audience hang around. Build attractive profiles on them and populate your account with informational content. People should feel prompted to read your entire posts and share them in their social circles. This way, the social signals from your website will increase. And Google will reward your effort with a high rank on its result pages.
7. You Keep on Guessing About Your ROI
This is another common SEO mistake online businesses make. They build their search engine optimization strategies on guesswork. It is true that calculating the return on investment is tough in SEO campaign. But you can do it to a certain extent; For instance, you can analyze your ROI on the keywords you choose. Doing this eliminates the possibility of you going after keywords that don’t generate revenue. And you save big!
8. You Misuse Guest Blogging
Guest blogging is a great strategy, It improves the visibility of your website. You give a link at the end of your post but doing it just for the sake of doing it will no longer help, You have to make sure that you don’t spam-blog.
The guest post should be relevant to the website of your choice. Do not optimize it to rank high on that website, Just make an informational post so that your post will add value to it. Know that Google is on the hunt for spam guest bloggers, It will penalize you harsh and fast.
9. You Don’t Analyze Your Competition
Analyze your competitor, it can give you clearer insights into what works and what does not. Check why your competitor ranks higher on Google? You can take ideas from them. Do not ever copy, you will invite penalty in the place of improvement.
10. You Don’t Monitor Your Website’s Performance
If you want to improve, you need to monitor your performance. The same applies to search engine ranking. Keep a track on how your website performs on the platforms of your choice. Work on the areas that need improvement. Remember, the process never ends.
Finally, you don’t let reputed websites republish your content. The statement may appear counter-productive. Google will find the duplication, and the reputed website will rank higher than that of yours. However, you cannot avoid it; The best way is to request it to use a canonical tag, It should point to your website. That way, you will save yourself from Google’s wrath.
Ignoring mobile versions too is one among the common SEO mistakes firms make. Consumers of today prefer handheld devices to laptops or desktops, and you have to keep in mind to stay alive. Build a responsive web design so that your website responds well to mobile browsing. Complement all your attempts here with measures to increase website speed. Your website will start moving up even before you know it.
SEO, if done right, is a 24-7 present highly skilled sales representative. Do it wrong and your company vanishes into thin air.