The social media world is ever-evolving, whether its new features on various platforms like Facebook, Instagram or Whatsapp, different consumer habits or change in the form of communication. In this blog, we share the latest trends in social media marketing to keep an eye out for in 2019.
Before we go about stating what they are, here is why keeping up with new trends in social media marketing is important – It’s as simple as helping users engage with the brand better, captivate your audience by utilizing new tools and tactics as well as stay ahead of your competitors by equipping yourself with the technology and skills required to make the most of social media platforms. So now let’s get started!
Important social media marketing trends to follow in 2019
Visuals come first (Always!)
We can’t exaggerate the importance of visuals enough in 2019. Video content such as live videos, stories are the key aspects marketers need to focus on. If you’re still wondering why stories are so fruitful, here’s a gist:
- They are easy to create
- They are an engagement tool
- They don’t require much thought or any editing while uploading them.
- They are super fun
- They don’t necessarily last long (which is good news because it’s the perfect accompaniment to the short attention span of consumers).
The AI evolution
One of the social media marketing trends 2019 that will take the world by storm or make jobs simpler is artificial intelligence (AI). It can analyze consumer behavior or patterns whether it’s from social media or blogs and assist businesses in understanding how users search for their products or services. A huge example of this, are the Facebook messenger bots (more about it on the next point on the list); can hugely help automate the process of customer service. If you’re a business wanting to save costs and accelerate growth as well as get an edge over your competitors then there is no better time to start with AI then now!
As previously stated, another one of the latest trends in social media marketing that is part of the AI-based technology is chatbots. These are instant messaging assistants that chat in real-time, day or night with the customers that visit your website. And if you still have a dilemma on why you should use chatbots instead of actual humans then we have plenty of reasons.
Chatbots are highly responsive; answer questions promptly, recall your buying history precisely and most importantly- Never lose patience!
They offer impeccable customer service and answer questions that may be too monotonous hereby giving you time to focus on more important work.
We won’t just talk the talk and let numbers here speak for themselves as to why you need to incorporate this social media marketing trend in 2019:
- According to Forbes in 2017, over 500 million people watch videos on Facebook every day.
- Video accounts for 52% of all mobile traffic. (Citrix, 2014)
- 1 in 4 shoppers have stated that they use Youtube to search for the video of a product they’re considering to buy while in-store. (Google, 2014)
- When it comes to video, 51% of marketing professionals worldwide said that it was the best type of content for ROI. (Insivia, 2018)
Video marketing is gaining quite the popularity and isn’t expected to stop anytime soon. Live videos are being used by businesses for interviews, behind-the-scenes, product demos, life in the office, etc.
If you’re a business who’s ignoring facebook ads in 2019, it’s time to get on board with this social media marketing trend. One in every four pages on facebook is investing in ads and for good reason. They help in targeting relevant audience to your business based on their interests, jobs. The objective such as brand awareness campaigns or conversion ones can also be decided to give your business exactly the goal it’s trying to achieve and creating high-quality content that will help drive sales and increase ROI.
Augmented Reality (AR) – the bigger picture
AR and social media have been making the perfect combination since the past few years and it’s only a matter of time until we see more applied usage. You must have already viewed how brands are using it to better customer experience. AR can make a brand’s message more enjoyable and possibly even more actionable. Having the option to try out for example- a T- shirt before buying it can make purchasing decisions easier, faster and increase sales. Facebook is now investing in AR greatly as it’s seeing the potential that the investment can bring in the long-term.
Over the years, social media has come a long way and businesses need to invest as well as keep know-how of changing social media marketing trends to be ahead of the pact. As seen above in our blog, 2019 has brought forth tons of new, exciting and interesting features to build social connections and rebuilt relationships between businesses and consumers. What trends do you predict for 2020? We would love to know your thoughts! Tweet us at @7seassolutions1.